A decade ago, Jennifer teamed up with Patricia Chiorello, who shares our vision of delivering exceptional, highly personalized service. Years ago, Patti discovered a passion for helping people find excellent senior care after a family member was in need of senior living. She learned firsthand how challenging it was to navigate the web of caregiving complexities, and she was often left wondering who to trust for reliable information. The experience made such an impact on her that she decided to pursue a career in senior living to help other families navigate the world of caregiving.
Patti began her work in the industry in 1999 as director of admissions at Princeton Care Center, a wonderful family-owned center that offered excellent care for seniors. Since then, her role has grown exponentially: After becoming VP of Operations, she expanded her career into marketing and business development, working to train marketers and clinical liaisons to help bring patients to senior care centers. Though her career continues to evolve, she has remained steadfast in her mission to deploy the right messaging and communication tools to help centers convey their services to the communities they serve.
